News
September 22, 2026 | By Benjamin Yount
Policy Issues
Economy

Tiffany Sharpens Affordability Message As November Election Approaches

The last two Marquette Law School Polls show that affordability and the cost of living are the top issues for voters in the November's election for governor.

Affordability is a Top Issue for Voters

With some voters in Wisconsin already returning their ballots, Republican Tom Tiffany is focusing more on affordability.

Tiffany took to X on Monday with a pair of posts that contrast his plans to cut taxes if elected governor with the track record of Democrats in the state.

"Wisconsin property taxes are among the nation’s highest. We have the second-highest utility rates in the Midwest. From 2018-2025, we ranked 40th in job creation," Tiffany wrote. "We don’t need four more years of the status quo with @DavidCCrowley. We need leadership to turn Wisconsin around."

The last two Marquette Law School Polls show that affordability and the cost of living are the top issues for voters in the November's election for governor.

"Inflation remains by far the most important issue for Americans, with 37% ranking it first among 10 issues considered in the September poll. The second-highest-rated issue is the economy, at 16%," pollsters wrote in last week's poll. "The high ranking of inflation has been steady throughout the year, and by a large margin in each survey."

Tiffany also sharpened his affordability message, pointing-out Democrat David Crowley's history of raising taxes.

"David Crowley’s tax-hiking record: Raised Milwaukee County’s property taxes by $9 million. Voted against a 10% middle-class tax cut. Nearly doubled the county sales tax," Tiffany wrote. "My plan: End the 400-year property tax hike, cut income taxes, and reject new tax hikes."

Tiffany debuted his affordability plan last week, as did Crowley.

But Crowley’s plan is short on specifics.

"David Crowley’s campaign is built on one goal: improving life for working Wisconsinites. That means modern solutions that create jobs, support families, and deliver opportunity in every zip code—from rural townships to urban neighborhoods," the plan states.

Americans for Prosperity in Wisconsin last week filled-in some of those specifics.

“Seventy-two percent of Wisconsin homeowners will tell you they are not getting their money’s worth from their property tax bill, and Milwaukee County is the reason why they are right,” AFP’s Megan Novak said. “Tom Tiffany has committed to property tax relief and to a budget that does not ask Wisconsin families to pay more for less."

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