March 3, 2017
This satirical ad targets the proposed Border Adjustment Tax, or BAT tax, proposed by Congressional leaders. It’s a parody of the typical infomercial-type ads that feature shots of people struggling to perform everyday activities. Except in this ad, people are struggling to close their overstuffed wallets or haul handbags loaded with cash up the stairs.
And then, of course, enter the charismatic spokesman with the solution to having too much money – the BAT tax, which the ad says will tax nearly everything Americans buy every day.
The tax is opposed by the National Retail Federation, which produced the ad and will run it during Saturday Night Live this weekend.